No, really. I was told this. From another small business marketing consultant.
Now, to his credit, he believed that sharing this information was nice and helpful but would ultimately cause me to lose money once my clients got skilled enough to do it themselves. He cared about my businesses viability and had no ill intent.
He was, however, dead wrong.
There is arguably no better way of solidifying your position as a knowledgeable, authoritative source than by providing the resources for your customers to succeed on their own. By establishing your business as an authority, you will be top of mind should they decide to purchase and will be the company they recommend to others.
Offering legitimately helpful content has benefits for your website, too. Visitors will be more likely to share your content and post links, adding to your backlink network and driving further high-quality traffic to your site. Writing longer articles that are well-researched will also increase your keyword density, increasing the likelihood that you'll show for different relevant search terms.
While I'd like to say I'm offering good advice and resources because I'm altruistic, it's simply not true. The truth of the matter is that there are very real incentives for helping out our customers, and if we can benefit along with our customers, why would we as business owners want to avoid that?
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