What's the big deal with social media?
Organic social media is content put out by a company on a social online channel that is not paid for. Posting organically will only be delivered to current "followers" or "fans" at first, and can be distributed further by fan interaction. While many small businesses still believe social media posting is a waste of time, this is absolutely not true- structured, purposeful social media posting can have among the greatest ROI of any marketing expenditure. Best of all, it is completely free; the only expense associated with organic social media posting is man-hours and content creation systems.
Have a new service you're beginning to offer? Just finish that new e-book but not sure how to get it downloaded? Social media is an invaluable tool for getting the word out to the followers that are most likely to take action.
Prove that you're a leader in your industry by regularly posting insights into the problems that resonate with your followers. People will buy from brands they trust, and people trust brands that go above and beyond.
By posting regularly customers will know your account is monitored, and will be more likely to reach out with questions or to request appointments. Some platforms even offer badges and buttons to facilitate such engagement!
Not all social media platforms are created equal. Adopt a strategy that works for you by identifying which platforms have the highest engagement with your brand, and spending more time nurturing them.
Are you not sure exactly who your "ideal" customers are? By monitoring the analytics systems available with many social media platforms, the fog can become a bit less hazy.
By building a month-long posting schedule, most of the wasted time and resources can be removed from organic social media. Platforms with automated posting can be completely handled, and other platforms will only require the click of a button when it's time to post.
The time you post can be the difference of 9 people seeing your message instead of 900. By optimizing for engagement by using long-run demographic interaction rates to determine optimal posting times, your message always get out.
It's not what you say, it's how you say it. Social media posting requires tact to make sure the message resonates with followers. You may have a GREAT message, but without the right delivery nobody will see it.
Building a following is not easy. It takes time, effort, and more than a little ingenuity. Many social media platforms even reward this hard work by increasing delivery rates for pages that consistently publish content.
Ensuring that customers' questions get answered, negative/hurtful comments are hidden, and healthy interaction is promoted. Since anyone can post on your page, you must always be aware just in case.