Don't let your website cost you customers.
To many people, the best way to get a "feel" for a brand is through their company website. Though it doesn't have to be spectacular to win over those that are already deeply committed to your company, having a sub-par web presence can definitely damage brand perception for new potential customers considering your services.
Even with a sharp-looking website, simple problems can exist that hurt Key Performance Indicators (KPI's). Without properly funneling site traffic to certain favorable areas of your site, potential customers can be lost.
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